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Review: Alima Pure mineral makeup

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I have been using mineral makeup for 5 years now. Trying out many different brands eventually led me to products I was really happy about. Just recently I was planning to make a blog post about my all time favorite beauty products but I had to postpone it because there was a big change in my makeup bag. Hint: I discovered something even better.

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The biggest issue I’ve had with mineral makeup is that the result can be powdery & dry. And I’m one of those who’s obsessed with everything radient, glowy & luminous. So when reading the names of Alima Pure products, I was intrigued. Luminous shimmer blush, radient finishing powder, satin matte foundation… Will they work as promised?

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The answer is YES. Honestly, this brand changed my makeup game completely. First application and I was in love! It was just as radient, glowy & luminous as promised.  

Alima Pure is a luxurious mineral makeup brand with products that are crafted from the purest natural ingredients. Their formulas are free of parabens, sulfates, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles. Also they’ve never tested on animals. I think that says a lot about the brand.

If you haven’t tried any mineral foundations or you’ve had some bad experiences, I suggest you to keep reading!

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Alima Pure Satin Matte foundation is one of their bestsellers and with a reason. First of all it comes in 45 shades which is great for people who are always struggling to find the right one. Because of its hypoallergenic ingredients, it is also suitable for very sensitive skin. I have always struggled with mineral powders making my skin look dry and flakey but this one doesn’t do it! I feel like the name “Satin Matte” is describing the finish very well. For application I like to use a mini kabuki brush and with gentle circular motions I keep applying the product until satisfied with the coverage. It is easily buildable and it has an amazing coverage creating a beautiful base canvas. “Beige 4” is the shade I have but it’s a bit dark for me right now as the summer is almost over and I’m not that tanned anymore. I will go and pick up a lighter shade, so I can mix & match. 

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Alima Pure powder concealer is probably my favorite Alima Pure product. I got already excited when I was just reading the description and let me tell you, it didn’t disappoint. For me it’s too heavy to use creamy concealer + setting powder underneath my eyes, daily. I don’t need that much coverage. But I do need a little. So this little product is like an answer to my prayers. Think of it as a brightening powder with concealer coverage. But remember that a little goes a looong way with this product. I like to apply it to my chin, nose, between the eyebrows and underneath my eyes. I also love it for cleaning up the contour on my cheeks & making it more precise. It is such a good product! Comes in 4 different shades and I use  “Sand.” I feel like it’s not too dark, too light or too yellow. Just perfect!

Alima Pure Radient finishing powder is my second favorite product of this line. With other mineral makeup brands I haven’t really been into finishing powders. I think of them as another layer on my face. But for the sake of this review I tried out this one and I’m so happy that I did! Like the name says “Radient finishing powder” and this is exactly what it does – it creates a radient base and blends everything together. I use the shade “Augusta” as it is for medium skintones.

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Alima Pure Luminous Shimmer blushes have beautiful pigments with a touch of shimmer. They come in 5 different shades. I picked “Freja” but I also like ”Rosa” & “Leigh.” I feel like a lot of people skip this step but for me blush is a must. After creating this beautiful and flawless base, you need to add some color and depth. Otherwise the result will be very flat. “Freja” creates this naturally blushed look and I love it. If you’re struggling with your skin being too shiny, you can easily just use this blush and skip highlighter as it already has some glow to it.

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Last but not least I tried Alima Pure highlighter in the shade “Whisper.” It is a beautiful beaming highlighter with pink undertones that blend together with rest of the makeup. It just gives a finishing touch. The product is not too powdery or glittery. I use it on top of my cheekbones, on the bridge of my nose, inner corner of the eye, on top of my lips and a little bit on my eyelids aswell.

To talk about how long these products last once applied to the face… well, I could easily go 14 hours without touch-ups (keep in mind that my skin is normal to combination). On hot days I would probably touch-up my t-zone. So, in general I would give 9 out of 10.

That being said, picking out the right shade online can be tricky. So if you’re not sure and want see & touch & smell everything, I suggest you to visit Tradehouse store. And then order online if you would like to get a discount.

By using the code “MUURJA” you get 20% OFF when ordering Alima Pure products from
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Arrivederci, my friends! 🇮🇹

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Season change also brings a change to my beauty rituals. As the weather has gotten a lot colder, my skin has been acting out and showing me that it’s time to ditch mattifying products and start using moisturizing ones.

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People who have followed me for a while might remember a blog post where I was reviewing different products by Sampure Minerals (HERE). Their mineral powder foundation (HERE) is still one of my holy grail products! But it works for my skin only during Spring-Summer. 

Therefore I’m SO happy they finally came out with a Mineral Liquid Foundation (HERE) which means I’m all set for Fall-Winter! Perfect timing!

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I’ve been using it for 5 weeks now and to be honest I’ve had mixed feelings about it. At first I hated it. I thought it was one of the worst foundations I had ever tried. It didn’t blend at all leaving me with patchy and uneven skin. I actually thought about calling it off, this whole collaboration.

But finally I figured out what I was doing wrong – I was applying too much product! Once I realized that, my opinion changed completely. This foundation actually works so well and has such a beautiful & natural finish! Light coverage but easy to build up. It doesn’t clog the pores and when wearing it for 14 hours in a row, you don’t feel like “omg, I can’t wait to wash off my makeup.” Also I think it works very well with Instant Glow Mineral setting powder (HERE) as it makes the skin even smoother!

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Here are some tips to get a good base:

✔️ Start with well moisturized skin. This is without saying the most important step!

✔️ Remember to shake the product.

✔️ Use a flat top kabuki brush or something similar. Beauty blenders/sponges don’t work because it’s an oil based foundation & sponges are all about water. Oil and water don’t mix as you know.

✔️ Don’t apply too much! Trust me on this! 😁

✔️ Use Sampure Minerals setting powder. It sets the foundation and gives you a beautiful & natural finish!

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PS! Using the code “maarjabrenner” gets you 20% OFF from all Sampure Minerals full-priced items when ordering from!


For my Estonian followers: Soovitan minna sel nädalavahetusel (11.-13.10) Ilumessile ja otsida üles Pure Cosmetics’i boks, sest siis saab tooteid oma silmaga näha, uudistada ja katsetada! 😉




For several years now I’ve had totally different makeup regimen when it comes to summertime. When it’s 25 degrees outside, I really don’t feel like wearing full coverage foundation with concealer, setting powder, bronzer, blush and highlighter.  T o o   m a n y   p r o d u c t s !

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During the summer I mostly use mineral makeup. I wish I would have used it back when I was living in Dubai. My life would have been so much easier. But back then I didn’t really believe in it. It was about 3 years ago, I was in Ibiza and my babe Grisse was using mineral powder foundation & demanded me to try it out aswell. I’m so glad I did!

So, why do I like it? First of all it takes me like 2 minutes to create a radient & even skin and I really don’t feel like wasting a lot of time doing my makeup when I’m for example travelling. Secondly, it has SPF 15 which means I don’t have to apply sunscreen separately. Last but definitely not least – it allows my skin to breathe & look good naturally!

Obviously there are a lot of different brands out there, so I’m going to give you a little heads up about what kind of products I use and how. 


My mineral makeup kit is by the brand Sampure Minerals (HERE). It is the first European Halal certified mineral makeup brand created in Great Britain in 2009. They use only the finest quality natural ingredients in their products, no nasty chemicals, no parabens, no animal derivatives and no preservatives. The kit consists of Instant Glow Mineral Foundation, Instant Glow Setting Powder, Instant Glow Mineral Blush and 2 brushes. 




1. I start by hydrating my face. Make sure to wait at least 10 minutes before applying the mineral makeup so the moisturizer can settle into your skin properly.


2. Then I apply the star of the show – Sampure Minerals Instant Glow Mineral Foundation (HERE). I am very tanned right now, so my perfect match is “Sand.” They have 7 different shades, so make sure to pick up the right one. If you’re not sure which is suitable for you, just do it like I did – I went to Tradehouse shop in Nautica Keskus to check out the testers.

The brush is the most important tool you will use for applying mineral foundation, so make sure you invest in an excellent quality one. I used Sampure Minerals Mini Kabuki Brush (HERE).


So, I apply the foundation in gentle circular motions on the skin to get a beautiful coverage and repeat it several times all over the face while paying attention to all areas including around the nose and eyes. Keep in mind that little goes a long way! After that I always admire my skin in front of the mirror for a bit because I just can’t seem to get it how easy it is to even out all the redness, dark circles, pigmentations and spots. The product itself is very luxurious & lightweight with no distinctive scent to it. 10/10!


(Left side of my face has Sampure Minerals Instant Glow Mineral Foundation on. Right side is clean.)

3. After creating a beautiful & even canvas it is time to set it. Sampure Minerals Instant Glow Mineral Setting Powder in “Natural” (HERE) helps to smooth away any fine lines and imperfections + keeps everything in place while adding a beautiful velvety matte finish. To be honest, when I’m in a hurry, I tend to skip this step. However, if you have problems with oil control, I think this product will help you to stay matte longer.

4. It is time to give some shape to the face. They do have a bronzer aswell but I like to use Sampure Minerals Crushed mineral eyeshadow in “Heavenly bronze” (HERE) instead. I just love the colour! It is a chocolate brown loose eyeshadow which is not too brown, not too red, not too orange. Perfect for creating that sunkissed look!

5. For a blush I use Sampure Minerals Instant Glow Mineral Blush in “Shimmer’n’ice” (HERE). As the name says, it has some fine shimmer in it, so I don’t even have to apply highlighter because it’s like 2 in 1. It gives such a beautiful radient & glowy flush of colour! But if you are more of a highlighter kinda gal, you should try out their Mineral Setting Powder in “Glow” (HERE). I haven’t tried it myself but I’ve heard good things about it!


6. Eyebrows! Very important step! It is so hard to find a good brow pencil which is suitable for girls with blonde hair. Sampure Minerals Classic Brow Pencil (HERE) runs in 1 colour and I think it’s a better fit for brunettes. 

7. Let’s add some drama to the eyes with Sampure Minerals Beautiful Volume & Curl Mascara (HERE)! My eyelashes are long and semi-voluminous I suppose. The problem is (actually ‘was’) that they were stubbornly straight. For years and years my usual mascara routine was like this: curl them, apply 2 coats of mascara, curl them again. And after 1 min they were back to straight again. So frustrating. My solution? Curl your lashes, apply 1 coat of any waterproof mascara, apply another coat of your regular mascara and boom! Try it out & you can thank me later!


8. …and now the lips! Sometimes I go for red or orange but in everyday life I tend to use nude lipsticks more than anything else. I’m using Sampure Minerals Long-lasting Matte Lipstick in “Sandstone” (HERE) which is like a brownish nude colour. I think this shade is very flattering for many different skintones. Lipstick itself is matte like the name says but not drying like some might be.

9. I like to spray some rose water to my face as a final step. I feel like it makes the makeup look even more natural et voilà! I’m done!


If you’ve been wondering whether mineral makeup is worth trying out or not, just go for it. Sampure Get Started Kit (HERE) is a good option for that! Sampure Minerals products are available at and Tradehouse shop in Nautica Keskus!

Also with a code “maarjabrenner” you can get 15% OFF on Sampure Minerals products when ordering from & orders over €49 have free shipping!

I hope you guys enjoyed it and talk to you soon! Mwuah! x